TRICKY 🤔
Certain words already have deep meaning for visitors to your website, and if you don’t match that meaning, you can tank your conversions…
Example:
I’ve been using the word “masterclass” to describe a series of 6 emails and videos that explain how attention transactions work in the age of social media.
But this has only pissed people off because what I offer is not what they consider a masterclass 😂