Are you meeting your website visitors where they are?


Certain words already have deep meaning for visitors to your website, and if you don’t match that meaning, you can tank your conversions…


I’ve been using the word “masterclass” to describe a series of 6 emails and videos that explain how attention transactions work in the age of social media.

But this has only pissed people off because what I offer is not what they consider a masterclass 😂