pearsonified @pearsonified · Jul 22
Dirty internet secret: If your navigation menu contains more than 4 items, most of those items *never* get clicked. People seem to think visitors just click click click all day long. In reality, they don’t click on ANYTHING! ESPECIALLY if you give them too many options!
pearsonified @pearsonified · Jul 22
The rumor is that Alliance Airport may now be stepping up to accommodate flights and freight that would have otherwise gone through long-established routes in California. Of all @GavinNewsom’s self-owns, this may be the most damaging!
Show thread → Alliance Airport to become major international shipping hub?
pearsonified @pearsonified · Jul 22
However, that may be changing RIGHT NOW, as California’s renewed lockdowns have thrown a wrench into Pacific logistics routes. International carriers have lost a TON of bandwidth in terms of commercial flights that are no longer happening between Asia’s major hubs and SF/LA.
Show thread → Alliance Airport to become major international shipping hub?
pearsonified @pearsonified · Jul 22
BIG IF TRUE 🤯 Alliance Airport (outside of Ft. Worth) was founded by Ross Perot and his son in the late 1990s. Since then, it’s become a major logistics hub for domestic carriers. But for international shipping, it’s a secondary player…
Show thread → Alliance Airport to become major international shipping hub?
pearsonified @pearsonified · Jul 21
Imagine having ‘www’ in your domain name in 2021 😂
pearsonified @pearsonified · Jul 20
But now you see why other platforms can NEVER solve this problem! It takes a DECENTRALIZED approach to take down a centralized leviathan. And Focus OmniTweet is the ultimate way to do this while POWERING UP your website for the future ⚡️
Show thread → How can you fight back against Big Tech?
pearsonified @pearsonified · Jul 20
You probably thought moving to other platforms like Gab, Parler, or Clubhouse was the most effective way to fight back against Big Tech. Unfortunately, those are all just variations of the same basic problem—centralized platforms where you lose control, ownership, and benefits.
Show thread → How can you fight back against Big Tech?
pearsonified @pearsonified · Jul 20
And I have OWNERSHIP + CONTROL—two things Twitter has deliberately taken from all of us. This is the KEY to taking back power from Big Tech 🔑 This is our defense mechanism. This is how we FIGHT BACK! 🔥 Win with Focus OmniTweet 👇🏿 https://diythemes.com/focus/omnitweet/
Show thread → How can you fight back against Big Tech?
pearsonified @pearsonified · Jul 20
These thread pages are also extremely potent for SEO and for making your website more robust. I like to think about it like this: I’m already putting a lot of effort into content production on social media. But now I’m benefitting from it in a far more powerful way!
Show thread → How can you fight back against Big Tech?
pearsonified @pearsonified · Jul 20
There are other benefits, too. For example, Focus OmniTweet automatically turns your threads into easy-to-read article pages that are PERFECT for sharing on any platform! This drives people back to your website where you can engage them however you prefer—sales, opt-ins, etc.
Show thread → How can you fight back against Big Tech?
pearsonified @pearsonified · Jul 20
With Focus OmniTweet, you can create and post tweets or threads (like this one) to Twitter… But in this case, you have FLIPPED THE SCRIPT because you are PERMITTING Twitter to publish content you’ve already created + published on your own property 🧠
Show thread → How can you fight back against Big Tech?
pearsonified @pearsonified · Jul 20
But you can’t just do this on your own— You’ll need some special software to turn your website into a DECENTRALIZED NODE for content production. Fortunately, this software already exists! It’s called Focus OmniTweet, and it is THE WAY to fight back against Big Tech!
Show thread → How can you fight back against Big Tech?
pearsonified @pearsonified · Jul 20
What’s so great about this approach? • It’s DECENTRALIZED: your website is the node from which your content “signal” emanates • It’s SAFE from Big Tech: They can still cancel you, but they can’t cancel your content! • It’s ENDURING: Family can browse content in the future
Show thread → How can you fight back against Big Tech?
pearsonified @pearsonified · Jul 20
But maybe you don’t want a website. If so, I want to encourage you to change the way you think about websites! Your website doesn’t have to “do” anything. Instead, think of it as your own repository— Create + store it in one place where you can do what you want with it!
Show thread → How can you fight back against Big Tech?
pearsonified @pearsonified · Jul 20
OWNERSHIP With every one of these remote-posting apps, you don’t own your content because your content only lives on Twitter. WEAK! This means you’re losing KEY BENEFITS: • SEO • Content repurposing • Easy historical reference • Improving your website
Show thread → How can you fight back against Big Tech?
pearsonified @pearsonified · Jul 20
You can post in a decentralized manner from apps, websites, or really any software that connects to the Twitter API. You may have done this at some point over the past decade—apps like Twitteriffic enable remote (decentralized) posting. But these apps got one thing wrong…
Show thread → How can you fight back against Big Tech?
pearsonified @pearsonified · Jul 20
You see, there’s a BIG SECRET Twitter doesn’t want you to know 🤫 You don’t have to give up ownership and control of your content to post it to Twitter! Instead, you can use something called the Twitter API to post your content remotely. This is called DECENTRALIZATION 💰
Show thread → How can you fight back against Big Tech?
pearsonified @pearsonified · Jul 20
The centralized approach makes all of this possible. Under this arrangement, everything you do on Twitter is something you’ve been PERMITTED to do. But that permission can be revoked—savagely—at any time! Twitter is the boss, and you have NO control. Or do you? 🤔
Show thread → How can you fight back against Big Tech?
pearsonified @pearsonified · Jul 20
Obviously, if you get banned, you lose access to Twitter. More specifically, you lose your audience, which is significant blow… But IMO, that’s not the worst part! No—losing your content and being unable to reference it or publish it elsewhere is an absolute DEATH BLOW ☠️
Show thread → How can you fight back against Big Tech?
pearsonified @pearsonified · Jul 20
At this point, what happens with your content is entirely up to Twitter: • Do your tweets show up in your followers’ timelines? • If you get banned, you LOSE your content! • What if you want to reference old content to re-publish on a different platform?
Show thread → How can you fight back against Big Tech?
pearsonified @pearsonified · Jul 20
🚨 Want to fight back against Big Tech? 🚨 First, you must understand Big Tech’s primary source of power—CENTRALIZATION. Here’s an example of how this works: With Twitter, you use their app to post content to the site… And that’s where your ownership/control ENDS.
Show thread → How can you fight back against Big Tech?
pearsonified @pearsonified · Jul 18
Also, it takes a hell of a lot bigger balls to go D→R in the current social climate. Because of this, I view R→D as cowards and D→R as trailblazers. The only problem? The Republican party is a complete joke. 🔥🏢🔥
Show thread → Politics: Obsess over culture, or ignore it entirely?
pearsonified @pearsonified · Jul 18
IMO, the R→D crowd wants to dodge the culture issue entirely. After all—it’s the biggest risk to one’s social status and BY FAR the most volatile subject to address. So the typical answer here is simply to embrace the Democrats and focus on something—ANYTHING—else.
Show thread → Politics: Obsess over culture, or ignore it entirely?
pearsonified @pearsonified · Jul 18
INTERESTING 🤔 I know quite a few ballot box line-crossers—aka people who voted R→D or D→R since 2000. And I’ve noticed trends: • R→D: Emphasis on stock market, de-emphasis on culture • D→R: Emphasis on culture, not really caring about much else until that’s resolved
Show thread → Politics: Obsess over culture, or ignore it entirely?
pearsonified @pearsonified · Jul 17
And UNTIL you acknowledge this, you are doomed to waste not just money, but also TIME, the most valuable resource we have. Even worse, your slow-ass website is guaranteed to waste a ton of your time AND your visitors’ time for as long as you refuse to focus on what matters.
Show thread → What should you look for when purchasing a new WordPress Theme?
pearsonified @pearsonified · Jul 17
Instinctively, we want to be enthused when we start a new venture. We naturally want to focus on what delights US. But what’s the point of a website? It has no value unless it has value to VISITORS. If you refuse to acknowledge this, you aren’t serious.
Show thread → What should you look for when purchasing a new WordPress Theme?
pearsonified @pearsonified · Jul 17
This lack of thinking is precisely why the Focus #WordPress Theme exists. Fact is, putting visitors first is NOT SEXY and not something most prospective website owners want to think about because it mostly lives outside the “enthusiasm zone.”
Show thread → What should you look for when purchasing a new WordPress Theme?
pearsonified @pearsonified · Jul 17
When website owners confront this, most immediately engage in (ir)rationalization: • Speed? The sales page says it’s fast, so I don’t have to worry about this! • Clarity? Ease of use? I like this design, so that means it’ll work for visitors. • Simplicity? It’s fine.
Show thread → What should you look for when purchasing a new WordPress Theme?
pearsonified @pearsonified · Jul 17
But what do most prospective website owners want? An aesthetic they deem worthy of how they see themselves. A little bit of visual pizzazz. Some “oomph.” Now ask yourself: What does any of that have to do with the website *actually working* for visitors?
Show thread → What should you look for when purchasing a new WordPress Theme?
pearsonified @pearsonified · Jul 17
What do visitors want? • Speed — pages must load FAST on every device • Clarity — no scrolling required to get to the point (no hero images, no ads, no BS) • Ease of Use — great typography, clear + adequate spacing, and NO CLUTTER • Simplicity — less is more!
Show thread → What should you look for when purchasing a new WordPress Theme?
pearsonified @pearsonified · Jul 17
At least 98% of people who purchase #WordPress Themes make the following mistake: Their purchase is *completely* predicated on acquiring a Theme that gives them the “look” they think they want. They don’t consider what matters to visitors AT ALL.
Show thread → What should you look for when purchasing a new WordPress Theme?
pearsonified @pearsonified · Jul 16
Example: I’ve been using the word “masterclass” to describe a series of 6 emails and videos that explain how attention transactions work in the age of social media. But this has only pissed people off because what I offer is not what they consider a masterclass 😂
Show thread → Are you meeting your website visitors where they are?
pearsonified @pearsonified · Jul 16
TRICKY 🤔 Certain words already have deep meaning for visitors to your website, and if you don’t match that meaning, you can tank your conversions…
Show thread → Are you meeting your website visitors where they are?
pearsonified @pearsonified · Jul 15
Will I end up on TRT? 🥩 Or will I get to brag about my fitness? 😂 Watch this space to find out! 👀
Show thread → Will Pearsonified End Up on TRT?
pearsonified @pearsonified · Jul 15
Currently, I’m 40 years old with zero health problems: • 72.5″ tall • 172lb • lean and muscular • high-ish sex drive • active lifestyle • resistance training My levels *should* be good. But you never know until you run tests 🤷🏾‍♀️
Show thread → Will Pearsonified End Up on TRT?
pearsonified @pearsonified · Jul 15
Welp, @OlgaPechnenko got me a blood testing kit from @HoneHealth because I won’t shut up about testosterone and TRT 😁 So here’s what I’m gonna do: • Test my levels • Share them with you • Share pictures • Share my plan of action (if any) Can’t wait!
Show thread → Will Pearsonified End Up on TRT?
pearsonified @pearsonified · Jul 15
Are you among the MILLIONS of people who fizzled out on content production? Is your website collecting dust? Adding a TIMELINE can change all of that TODAY 👇🏿🧐 https://pearsonified.com/timelines-and-blogs/
pearsonified @pearsonified · Jul 14
Just got a renewal from someone who first purchased from me on July 8, 2008. When others appreciate what you do: Feels good, man 🤗
pearsonified @pearsonified · Jul 14
Who’s ready for Focus OmniTweet? 🙋🏾‍♀️ It won’t be long now… 🔥 https://diythemes.com/focus/omnitweet/
pearsonified @pearsonified · Jul 13
In the same way crypto is changing the power dynamics of finance… Focus OmniTweet—a decentralized approach—is changing the power dynamics of content creation and social media distribution. Want to learn more? Watch 👀 https://www.youtube.com/watch?v=OhrdmB9B1pg
Show thread → Focus OmniTweet is the Only Decentralized Approach to Social Media
pearsonified @pearsonified · Jul 13
As long as you only play on centralized playing fields—Twitter, Instagram, Facebook, etc—you have ZERO control. You don’t own your content or your audience. You’re just a useful idiot as long as you stick around. It’s time to flip the script with Focus OmniTweet!
Show thread → Focus OmniTweet is the Only Decentralized Approach to Social Media
pearsonified @pearsonified · Jul 13
On some level, we all know the “parallel centralized services” approach can never work. I mean, hell, how many pretenders have already fallen by the wayside? • Gab • Parler • Gettr • Clubhouse Probably others, too. It’s time to go DECENTRALIZED!
Show thread → Focus OmniTweet is the Only Decentralized Approach to Social Media
pearsonified @pearsonified · Jul 13
You don’t fight Big Tech by building parallel centralized services. Instead, you employ a DECENTRALIZED approach—like Focus OmniTweet! If you’re a: • Podcaster • Streamer • Influencer I’ll be available for interviews, demos, and Q&A beginning Thursday, July 15. Reach out!
Show thread → Focus OmniTweet is the Only Decentralized Approach to Social Media
pearsonified @pearsonified · Jul 13
🚨 YUGE NEWS 🚨 Focus OmniTweet 1.0 drops tomorrow: • You will become UNCANCELLABLE • Your website will be transformed from a lifeless bunch of pixels into a content POWERHOUSE Welcome to the future 😎 https://diythemes.com/focus/omnitweet/
Show thread → Focus OmniTweet is the Only Decentralized Approach to Social Media
pearsonified @pearsonified · Jul 09
Creators are better—and more valuable on a longer timeline—than everybody else.
pearsonified @pearsonified · Jul 08
Currently chewing on the idea that everything you’d ever want to build can be described by sequential processes, aka “states” of a program. This is interesting precisely because most software is developed on a functional basis rather than a sequential one. 🤔
pearsonified @pearsonified · Jul 07
Want to learn more about Focus OmniTweet? 1. It’ll be available the week of July 12–16, 2021 2. Find out more at the link below! 👇🏿 https://diythemes.com/focus/omnitweet/
Show thread → Focus OmniTweet Is Your Secret Weapon for a Winning Website
pearsonified @pearsonified · Jul 07
Every so often, we get to use new software that feels like the future. Focus OmniTweet will make you feel this way every time you use it! It’s powerful, smart, gorgeous…and decentralized. It’s the ultimate secret weapon for content creation and management!
Show thread → Focus OmniTweet Is Your Secret Weapon for a Winning Website
pearsonified @pearsonified · Jul 07
One cool benefit from using OmniTweet on multiple sites is the fact you can post from all of them without needing to switch between accounts. For example, if I want to tweet from @diythemes, I simply visit my timeline on that site and post a tweet. Easy!
Show thread → Focus OmniTweet Is Your Secret Weapon for a Winning Website
pearsonified @pearsonified · Jul 06
MUST SEE 👀 The most important document in the history of web design and typography 👇🏿🔥 https://grtcalculator.com/math/
pearsonified @pearsonified · Jul 05
Blessing your timeline this afternoon 🙏🏿
image for tweet 66
pearsonified @pearsonified · Jul 04
Flat structures are simpler and more flexible than hierarchical structures. While you can approximate hierarchical structures with flat structures, you cannot perform this same operation in the other direction. One-way street vs. two-way street 🧠
pearsonified @pearsonified · Jun 26
I love that people feel comfortable enough with my personality to send me emails like this: “Keep it going … we need all the help we can get from those cancel culture c*cksuckers.” 😂
pearsonified @pearsonified · Jun 24
⚡️ Focus OmniTweet UI Demo ⚡️ Everybody wants a peek at the look and feel of the OmniTweet UI, so I created this video to show you the ins and outs 👇🏿 👀 https://www.youtube.com/watch?v=5rUyapoknvc
pearsonified @pearsonified · Jun 24
This is a sample tweet for my OmniTweet UI demo! Oh wait! I wanted to make one more change to this tweet before publishing, so I went ahead and edited it in the OmniTweet interface 🤙🏿
pearsonified @pearsonified · Jun 23
I’ve only been running the pre-release version of Focus OmniTweet for 5 days, but I’ve already… • Added 7 new pages to my site (6 threads and 1 timeline) • Enjoyed more traffic in June than any other month this year • Grown my email list • Made new sales It WORKS 🔥
pearsonified @pearsonified · Jun 23
In the video above, you’ll: • UNDERSTAND the value of threads and WHY it’s a good idea to optimize them for your own benefit! • SEE how easy it is to add product pitches, opt-ins, or ANYTHING to your thread pages It’s simple—I show you how to win! 🔥
Show thread → How to Get Epic Benefits from Your Twitter Thread Pages
pearsonified @pearsonified · Jun 23
WATCH 👀 How to get EPIC BENEFITS from your THREAD PAGES with Focus OmniTweet You probably aren’t even aware how much POWER and EARNING POTENTIAL you are giving up by creating your threads on Twitter (instead of your own website). I can help 👇🏿 https://www.youtube.com/watch?v=TBUOtjVJQgc
Show thread → How to Get Epic Benefits from Your Twitter Thread Pages
pearsonified @pearsonified · Jun 23
For more information about Focus OmniTweet, such as how/when you’ll be able to get it 👇🏿 👀 https://diythemes.com/focus/omnitweet/
Show thread → How Focus OmniTweet Will Kill Cancel Culture and Save Websites
pearsonified @pearsonified · Jun 23
Watch the MOST IMPORTANT VIDEO of 2021 👇🏿 👀 How Focus OmniTweet Kills Cancel Culture and Saves Websites 🔥 Social media is killing websites, and Big Tech gets stronger every day. We KNOW we need to fight back; the question is HOW? I will show you 🤯 https://www.youtube.com/watch?v=OhrdmB9B1pg
Show thread → How Focus OmniTweet Will Kill Cancel Culture and Save Websites
pearsonified @pearsonified · Jun 23
Look at this OmniTweet THREAD page 👀 Here’s what I LOVE about it: • Thread title! Twitter doesn’t give you a way to name + organize your threads, but OmniTweet does 😎 • Breadcrumbs for navigational clarity • Typography 🎼 • BLAZING speed 🔥 https://pearsonified.com/uncancellable/
pearsonified @pearsonified · Jun 23
What about an OmniTweet thread page? After all, it’s critically important that visitors see content quickly and clearly when they click through to read an article! Fam—this is the closest thing to “instant gratification” that exists on the internet. 👇🏿 🧐 🤩
image for tweet 47
Show thread → OmniTweet Stats and Performance
pearsonified @pearsonified · Jun 23
Of course, no look at “numbers” would be complete without a PERFORMANCE analysis. Let’s see how a basic OmniTweet Timeline page performs 👀 🤯 Help me out here, fam—is a page that loads in under 1 second a good thing?
image for tweet 46
Show thread → OmniTweet Stats and Performance
pearsonified @pearsonified · Jun 23
Focus OmniTweet 1.0 by the numbers: • 2,824 lines of PHP • 698 lines of jQuery The PHP produces 577 lines of dynamic CSS that adapts to your current design settings (fonts, sizes, and colors) 🧠
Show thread → OmniTweet Stats and Performance
pearsonified @pearsonified · Jun 23
I started by wanting some security against getting cancelled—specifically, ensuring I wouldn’t lose my content if a Twitter intern got frisky. But when I finished, I realized I had created a newer, lower-friction way to build out website content. My site on OmniTweet: 📈
pearsonified @pearsonified · Jun 22
This is why Focus OmniTweet exists. I saw a need; I had a vision of the future; I coded that vision into a reality. No meetings. No committees. No consensus. Just a firehose of ACTION and RESULTS 🔥👇🏿 https://diythemes.com/focus/omnitweet/
Show thread → Can One Man Be More Effective than Code by Committee?
pearsonified @pearsonified · Jun 22
The mere thought of “code by committee” makes me want to puke 🤮 I make great software precisely because I answer only to myself. I get ideas; I implement; I test. As a result, I am agile, and I operate with a level of precision a team could NEVER match.
Show thread → Can One Man Be More Effective than Code by Committee?
pearsonified @pearsonified · Jun 22
All those big tech companies? Most of us imagine they are SUPER high tech, super organized, and operating in a way that leverages the most advanced Computer Science principles. In reality? They all bang on the same shitty code, and no one has any autonomy.
Show thread → Can One Man Be More Effective than Code by Committee?
pearsonified @pearsonified · Jun 22
In 2012, I predicted #WordPress developers would finally catch up. I imagined a burgeoning landscape of modular code and properly-employed principles. But I must have been high. Because not only has nothing changed, we’ve also doubled down on the wrong methods!
Show thread → Can One Man Be More Effective than Code by Committee?
pearsonified @pearsonified · Jun 22
It’s even wilder to realize WHY people don’t understand Thesis… They’ve never seen a true object-oriented program before. It’s just software that employs *actual* Computer Science principles in an effective manner… But most “developers” have never seen this in the wild!
Show thread → Can One Man Be More Effective than Code by Committee?
pearsonified @pearsonified · Jun 22
It’s pretty wild to think something I built 9 years ago is so advanced that people *still* don’t understand it today. But that is precisely true for Thesis, which is the backbone for the Focus ecosystem. Nobody does #WordPress better; hell, nobody is even close 🔥
Show thread → Can One Man Be More Effective than Code by Committee?
pearsonified @pearsonified · Jun 22
Oh snap, look at that! 🧐 Tweets posted from OmniTweet receive an origin indicator that says “Focus OmniTweet” 🔥💪🏿
image for tweet 37
pearsonified @pearsonified · Jun 22
One Meal A Day (OMAD) is not inclusive enough. So we’re changing it to: Uno Meal A Day UMAD?
pearsonified @pearsonified · Jun 21
I’m already living in the future, and I want to give you a glimpse of it 👀 Check out the new TIMELINE functionality on my website, courtesy of Focus OmniTweet (which will be available soon!) 👇🏿 https://pearsonified.com/timeline/
Show thread → How Timelines Solved the Biggest Problem with Blogs
pearsonified @pearsonified · Jun 21
So I’m done blogging. I’ll never write another #WordPress Post again. (But I *will* create Pages.) And most of the Pages I’ll create in the future will be automatic and the result of creating THREADS. This is the low-friction website future we’ve been waiting for!
Show thread → How Timelines Solved the Biggest Problem with Blogs
pearsonified @pearsonified · Jun 21
This approach works for both the writer and the reader, and that’s why it’s so potent. Writers can tackle one point at a time, without regard for a cohesive whole. And readers can consume long form content in bite-size chunks—a mechanism that’s becoming increasingly essential.
Show thread → How Timelines Solved the Biggest Problem with Blogs
pearsonified @pearsonified · Jun 21
In my view, the ability to post single tweets—individual pieces of short form content—is CRITICAL for both momentum and mental lubrication. And the ability to expound upon simple ideas through the creation of threads is the ultimate natural segue into long form content.
Show thread → How Timelines Solved the Biggest Problem with Blogs
pearsonified @pearsonified · Jun 21
The way Twitter has managed to marry both short form and long form is one of the most important developments of the past 10 years. Blogs couldn’t do it. Medium couldn’t do it. Facebook couldn’t do it. Thread-enabled timelines proved to be the key 🔑
Show thread → How Timelines Solved the Biggest Problem with Blogs
pearsonified @pearsonified · Jun 21
Almost overnight, short form became the order of the day. It wasn’t until the introduction of THREADS that long form would begin to make a comeback. (Medium and Substack have tried to capture the long form space, but IMO, neither one is as effective as Twitter threads.)
Show thread → How Timelines Solved the Biggest Problem with Blogs
pearsonified @pearsonified · Jun 21
Nearly all effective bloggers realized long form content was BY FAR the best way to get the results they wanted. But then social media changed everything. And just like that, “short, pithy, and viral” became the easiest route to growth.
Show thread → How Timelines Solved the Biggest Problem with Blogs
pearsonified @pearsonified · Jun 21
Timelines solved perhaps the most vexing problem with blogs: Create high-impact long form content that delivers value and builds an audience, or… Create quick hits—throwaways, essentially—that reduce the friction of content creation and allow you to establish momentum.
Show thread → How Timelines Solved the Biggest Problem with Blogs
pearsonified @pearsonified · Jun 21
Well, well, well…would ya look at that? I’ve now added a Timeline link to my site 👀 🧐 https://pearsonified.com/
pearsonified @pearsonified · Jun 19
Pssst! Want to read this thread in an environment that’s perfectly-crafted for easy reading? I publish it on Twitter so it’s accessible to everyone, but it LIVES on my site. Check it out 👇🏿👀 https://pearsonified.com/uncancellable/
Show thread → Uncancellable: The Future of Your Content on the Internet
pearsonified @pearsonified · Jun 19
Friends, this is the decentralized content revolution 💪🏿 We are now UNCANCELLABLE. We can now build dominant websites—AUTOMATICALLY—through the efforts we’re already making! We will monetize these efforts and create connections like never before. WE WILL BE UNSTOPPABLE.
Show thread → Uncancellable: The Future of Your Content on the Internet
pearsonified @pearsonified · Jun 19
Some of the peeps I know on here—@jackmurphylive, @adamscrabble, and @wrathofgnon, to name a few—routinely post amazing threads and command extremely large audiences. Imagine if they were simultaneously building powerhouse websites through their efforts 😳
Show thread → Uncancellable: The Future of Your Content on the Internet
pearsonified @pearsonified · Jun 19
Let’s face it: You can’t be bothered to write a blog post or long form article. But you’ll put crank out tweets and threads! You’re already creating valuable content. Shouldn’t you—and your website—be growing and benefitting from these efforts?
Show thread → Uncancellable: The Future of Your Content on the Internet
pearsonified @pearsonified · Jun 19
• Perhaps coolest of all, you’ll be able to build your website AUTOMATICALLY! How does this work? Whenever you create threads, they’ll automatically turn into pages on your website—pages that are beautifully formatted, easy to read, and will rank like crazy!
Show thread → Uncancellable: The Future of Your Content on the Internet
pearsonified @pearsonified · Jun 19
With my new software, you’ll be able to: • Publish short form content *and* threads from your own website, which provides security and immunity from capricious cancellation. • Provide your audience with a beautiful, convenient place to read your threads.
Show thread → Uncancellable: The Future of Your Content on the Internet
pearsonified @pearsonified · Jun 19
What if you want to include an information-rich sales pitch at *just* the right time? What if you realize you need to do this stuff after your thread has already started to go viral? Can’t do that on Twitter, fam. But don’t worry—I’ve got a solution 😎
Show thread → Uncancellable: The Future of Your Content on the Internet
pearsonified @pearsonified · Jun 19
Perhaps worst of all, you don’t have dynamic control over your threads. What if it makes sense to inject an email opt-in after the 5th tweet in your thread? What if you want to slide in a relevant promo for a video you made or a book you wrote?
Show thread → Uncancellable: The Future of Your Content on the Internet
pearsonified @pearsonified · Jun 19
Threads have other problems, too: • Wonky clickthrough behavior makes it difficult to see longer threads in their entirety • Many people HATE trying to read threads on Twitter and prefer to read them in “unrolled” format…on ad-laden pages with shitty typography 🤮
Show thread → Uncancellable: The Future of Your Content on the Internet
pearsonified @pearsonified · Jun 19
Yet even as you read this today, there’s one MAJOR problem with threads—they are created and consumed on Twitter. If you get cancelled tomorrow… Your tweets? Gone. Threads? Gone. Audience? Gone. It’s a digital book burning, and you lose 👎🏿
Show thread → Uncancellable: The Future of Your Content on the Internet
pearsonified @pearsonified · Jun 19
While old media held to its antiquated model of ad-laden, 1500-word articles from “top voices,” savvy content creators on Twitter were cranking out threads and stealing away the audience. In a couple of years, we’ll look back and see that threads killed old media, too 🧐
Show thread → Uncancellable: The Future of Your Content on the Internet
pearsonified @pearsonified · Jun 19
Immediately, threads proved to be viral powerhouses. It’s almost as if people crave more value than can be delivered in just 280 characters 😂 But the truth was already out there—people also loved *consuming* long form in a staccato manner, in one bite-size chunk after another.
Show thread → Uncancellable: The Future of Your Content on the Internet
pearsonified @pearsonified · Jun 19
With Twitter becoming the norm for short form content production, our sites quite literally ceded their power to the big, bad birdsite. Meanwhile, Twitter introduced THREADS…and re-defined the way we produce and consume long form content 🔥
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pearsonified @pearsonified · Jun 19
As a result, my sites languished. I produced less content, my SEO diminished and negatively affected my traffic, and perhaps worst of all, I lost interest in my sites 😱 Was this the end? Was shitpoasting on Twitter becoming the dystopian future?
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pearsonified @pearsonified · Jun 19
Anecdotally, I stopped producing long form altogether unless it was part of my sales funnels. I just saw no point whatsoever to slogging through 1500+ words unless there was a significant value proposition—for both author and reader—at the end.
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pearsonified @pearsonified · Jun 19
There was an issue, though—what to do about our websites? Just like that, they all became a little awkward. What do we publish on Twitter? What do we publish on our sites? Do we try to drive traffic from Twitter to our sites? Will people *really* read long form anymore?
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pearsonified @pearsonified · Jun 19
Suddenly, people who were creating 4 or 5 blog posts a YEAR were now ripping off 20+ tweets PER DAY… …and enjoying a larger, faster growing, and more engaged audience in the process! We didn’t know it back then (2014–15), but blogs were already dead.
Show thread → Uncancellable: The Future of Your Content on the Internet
pearsonified @pearsonified · Jun 19
As time wore on, more and more people checked out of the blogging game and turned their attention to the faster paced, dopamine-rich world of social media. Instead of trudging through long form, many creators now found themselves playing fast and loose with emergent short form.
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