If you run a website for 10+ years, you are GUARANTEED to face at least one TECHNICAL DEBT JUBILEE.
This is a hair-tearing-out moment where you realize you cannot continue to live with the technical debt and legacy code you’ve accumulated.
Getting rid of old baggage? Sounds great!
But with a website, this is a gigantic, technical, and expensive pain in the ass.
A full-scale refactoring is simultaneously the most painful and liberating experience you’ll ever have running a website.
In my case, refactoring DIYthemes improved page load times across the board from ~3s to ~1s.
Enhanced organization enabled me to create better documentation and also to provide better support.
I can run the business by myself now, too.
But like I said, it was a difficult journey that took me about 3 months to complete.
(And really 6 months for every last detail within the existing ~850 pages of content.)
If you ever reach this point with your own website, you will understand:
To RUN and MANAGE an effective website over time…
(please note how I did NOT say “create a design that satisfies your ego”)
You MUST minimize the following:
• Software dependencies
• Idiosyncratic customization touchpoints
It’s the only way to win over the long term 🥇
If you run a #WordPress website, this is nearly impossible because:
• the platform gets more bloated with every release
• everyone relies on Plugins that commit myriad performance sins
Your only hope is the ⚡️ LIGHTNING FAST ⚡️ Focus WordPress Theme: