Sell with nudges instead of asking for commitments


Consider moving visitors along with NUDGES instead of big commitments.

Nudges serve as PSYCHOLOGICAL PRIMING for the big commitment you ultimately want.

This is how you WARM UP otherwise COLD sales prospects!

Here’s an example from my own website, where I turned a big ask into a simple nudge:

I originally had buttons that said, “Get FOCUS Now →”

But the next step was the pricing page, NOT a full-on commitment.

So now my buttons NUDGE prospects instead: “See FOCUS Pricing →”

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  • blazing speed that delights visitors
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  • easy to manage over time

Check out Focus →