Focus is a ruthlessly optimized WordPress Theme that runs on my Thesis platform.
I built it because WordPress websites are fundamentally broken—they’re slow, clunky, hard to manage, and grossly overcomplicated.
It’s time for a generational change. It’s time for Focus.
WordPress sites are slow. Focus makes your site fast.
Data-driven for Easier Management
Typical WordPress Themes run on files, and this means the bulk of your customizations will involve futzing with files and code.
Focus runs on data, which enables you to make changes through a simple UI instead of messing with files, code, or needing to hire a developer to perform otherwise-intuitive modifications.
You can quite literally do more with Focus, and you can do it faster!
Smarter Design Customizations
Focus is built on the Golden Ratio Typography design system, which gives it serious superpowers.
When you make a change—to a primary font size, for example—Focus smartly adjusts everything else in your design to accommodate this change. It’s basically AI for your design!
Designed for the Social Media Age
“Modern” WordPress Themes have it all wrong. They’re still designed for the previous era where blogs reigned and people actually browsed websites.
In the social media age, nobody does this anymore. We browse social media and occasionally click through to websites, but we don’t really browse sites anymore.
In other words, when we visit websites, we are looking for specific information. If the website doesn’t deliver quickly and clearly, we’ll leave and return to the dopamine-friendly social media environment.
Focus is designed around the transactions that take place in the social media age. When you visit a website, you want an immediate payoff for what you hoped to find.
But if the site is slow, busy, or otherwise gets in your way, you’re out of there!
Focus delivers clear results on all devices, which means your site will look great and work perfectly no matter how a person gets there.