The Two Golden Rules of Web Page Design

Taking user psychology into consideration provides a framework for designing each page of your website. However, before you can focus on those details, you must satisfy the two golden rules of web page design:

Rule 1: Content Comes First

You cannot engage in meaningful design until you have content. There are no exceptions!

Rule 2: One Page, One Goal

Establish a specific goal for each page of your site, and design around this purpose.

Channel the user’s intent by focusing on the flow of the page and by minimizing distractions that are not related to your goal for that page.

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