Formatting and User Engagement Tips

  • Font sizes — size 16 is the new size 14 (and I’m really digging 18+)
  • Use short, staccato-style paragraphs and delineate article sections with sub-headings
  • Use image captions! After headlines and sub-headings, captions are the most commonly read items on web pages.
  • Strive for fast loading times!

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