Who is Design For?

Contrary to popular belief, your design is not for you—it’s for your users.

Someone could have the most artistic and brilliant-looking site on the planet, but if that design does a poor job of channeling its users’ intent, then it is ultimately a failure.

Design is for your users.

But users are a fickle bunch, and if you want your design to be effective for them, you need to understand some of their psychological nuances.

Next: Understanding the Nuances of User Psychology »