How I Increased Search Engine Traffic by 455% in One Month

In the beginning of October, I made two notable changes to this Web site that resulted in a massive increase in traffic from search engines.

Naturally, I’d love to share both the method and the results with you, so come with me on a 3 minute journey to SEO domination. Oh, and did I mention that it comes complete with graphs? You can’t lose!

Two Simple Changes, One Huge Result

In late September, I began to lose interest in this site because I felt as though MovableType, my old CMS platform, was badly lagging WordPress in the easy-to-use features department.

As I began to roll out this latest design, I realized that proper SEO was about a thousand times easier to implement with WordPress, so I finally gave in and ported the entire site over to what I think is the best CMS on the planet.

Turns out this was the best move ever.

On top of that, I based the architecture of this new design on the Cutline framework, which I built from scratch with SEO in mind. With the exception of auto-generated meta tags (whose importance is arguably depreciating), pretty much every aspect of Cutline is geared towards producing effective SERPs.

So, to review, I made two notable changes to this Web site in early October:

  • I ported my blog from MovableType to WordPress.
  • I based the new design’s code on the Cutline framework.

…and the results have been nothing short of amazing.

Data, graphs, and all the proof your little heart desires

The last time I spoke about SEO, I attributed my recent traffic surge to this site’s emergence from the Google sandbox. Now that I’ve had a chance to further analyze my data from October, though, I think that I may have been at least partially incorrect in my views on the sandbox.

Getting out of the sandbox represents opportunity, but it guarantees you nothing. You can take advantage of this opportunity by setting your site up the right way, and that’s the entire reason for the existence of this post.

Figure 1. Check out the 455% increase in search traction from September to October of 2006!Figure 1. Monthly hits from Google (and Yahoo!) and also the total number of search strings that were used to access the content on

In the image above, note how my search engine traffic jumped an astounding 455% from September to October. On top of that, the total number of search strings that resulted in visits to Pearsonified jumped up 232%, from 1,128 to 2,619.

Based on raw data from September (which is not shown for the sake of brevity), it’s clear that at least 90% of this site was indexed in Google during that month. Therefore, even if I were to conjecture that the remaining 10% were indexed in October, this certainly wouldn’t account for a 455% increase in search engine traffic.

Without question, there’s something else going on here. But what is it?

It’s definitely the two major changes that I implemented on October 3rd — the switch to WordPress coupled with the new Cutline architecture.

And it gets even better, because there’s more detailed information to be had from the data in Figure 1. To illustrate this further, let’s take a look at the most compelling facts.

First, I already mentioned that my search strings rose from 1,128 to 2,619. Your server will register a search string whenever someone searches for something and ends up on your site via a link in the SERPs. Obviously, the higher you rank for different topics, the more strings you’re likely to register over the course of a month.

Second, because I had so many more search strings than before, it should come as no surprise that I also showed an associated increase in the overall number of hits from search engines. Based on the increase in search strings, I think it would have been safe to conjecture that I would see an increase in SE hits in the neighborhood of 232%. The real results, however, were nearly twice this good, coming in at an astounding 455%.

So, based on the increases I saw from September to October, I think it’s reasonable to draw the following conclusions:

  • The content on this site was far more accessible (232% more accessible) in October than it was in previous months (to put it another way, all my indexed content was more search engine friendly)
  • The pages of my site were ranking higher in the SERPs for the strings in question

The information contained in the following graph suggests that at least a few of my pages were, in fact, ranking higher than they had in previous months.

Figure 2. The average number of hits on my top 20 search terms soared in October, coming in at a whopping 137.3 hits per term compared to 34.2 in SeptemberFigure 2. Monthly average of the number of hits on each of my top 20 search terms.

In my last post on the Google sandbox, I made the claim that the data in Figure 2 (shown above) is basically equivalent to the amount of trust Google has placed in your site on those particular search terms. The higher you rank, the higher your trust. Therefore, the higher the average in Figure 2, the higher you rank for your top 20 terms (on average).

I still think this is true, but it’s always nice to have visual evidence that backs up claims of “if you do this, then your search engine rankings will improve this much.”

The Bottom Line

Converting your site to an easy-to-manage CMS platform like WordPress and then placing it on a proven foundation like Cutline are quite possibly the highest-impact changes you could make.

There are countless commercial implications from a simple analysis like this, and if you’ve been wondering what your next step on the Web ought to be, I certainly recommend that you try this before doing anything else.

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Mike November 6, 2006

Wow ! And one more thing you could do is design a kickass theme like Cutline and become Rawk Starr famous for building the best theme in Wordland !

Cos November 6, 2006

This post is tantalizing but only surface-deep – it seems to assume that all readers already know all about search engine optimization, and why wordpress and cutline are good, without giving even the most basic explanations. You include stats to show that moving to cutline worked, but barely the slightest hint about *why*. Any links for further reading?

(Cutline’s site also doesn’t include any obvious links to learn why that theme is good for search engines)

Ben November 6, 2006

Cos – take a look at the Cutline code and you’ll figure it out ;)

Alfa November 6, 2006

Ugh! I didn’t know that there are still people who don’t know why Wordpress is the bomb when it comes to making a blog SEO-friendly.

However, COS, I think this blog’s author did a great job in making us want to visit more his blog because of this not-all-encompassing post.

Pearsonified just scored another reader! Moi!

David Krug November 6, 2006

Cutline is like the wheel when you’ve been driving on squares your whole life.

There really isn’t much need for explanation once you take it for a test drive. I could sit around and try to explain it to you for hours but that would be pointless.

Take her for a spin and it will rock your world.

yaph November 6, 2006

I first visited your site yesterday so I don’t know how it looked before and what was actually changed when switching to wordpress and cutline. I agree with Cos that your explanation is only surface-deep and not very helpful, here is why:
Stating that switching to an “easy to use” CMS will boost your site’s ranking
does not make any sense to me. The search engines don’t care about the ease of use of your CMS. They only care about its output.
Of course the theme you use can have an impact, for example due to better semantic markup, order of content etc. But a theme like cutline could be ported to MovableType, so this is still no argument for using wordpress.
What else has changed on your site? I am particularly interested how your URLs looked before you made the changes.

Mike November 6, 2006

On the contrary, O’ Cos-dude, The Thememaster has done a more than admirable job of explaining all of this, with text and video.

When a guy’s done a 7 part video Tutorial, plus an explanation of every part of the damn thang, he’s done more than enough.

There are no other themes out there with this kind of support. None.

In fact, he’s done too much, because I wish I was the only one who had the freakin’ theme, so I’d be King-of-the-world !

Cos November 6, 2006

David: Huh? Is this all about convincing me to use Cutline? How do you even know whether I host a blog? Saying that an explanation is pointless defeats the point of this whole post – you’re making it sound like a fake. “Here, you don’t need to know why, I’ll just make more assertions!”

Mike: Where? Maybe he’s done an admirable job of explaining it, but I don’t see a link to that explanation here.

Overall, the comments here make this whole blog feel like a marketing experiment with fake users.

Bucktowndusty November 6, 2006

Cos, you might want to try here

Also, I think you need to spend more time at Chris’s site and read the comment exchanges. Chris goes beyond what most bloggers do (in my expereiences) to be helpful. Anybody familiar with creating the kind of tutorials he’s created FOR FREE would know that Chris is trying to help us first, then sell us something IF WE CHOOSE. Chris is familiar with SEO, PHP, template creating, and blog revenue techniques. If you don’t know Chris for that long, then perhaps you might question him(wrongly). But for most of us, we’re pretty confident Chris did some thorough studying of his site before and after and found quite a strong correlation between Cutline, WordPress, and revenue.


David Krug November 6, 2006

I use the Cutline Framework on sites that aren’t even blogs Cos.

That’s the wonder of Wordpress.

roadsofstone November 6, 2006

Does your Pressrow theme on WordPress offer the same potential, or is it just Cutline that does this ?

If the latter, could you explain roughly why, please ? Many thanks.

Chris P. November 6, 2006


Right now, only Cutline offers you all the necessary benefits, but I do plan to upgrade PressRow to the same level before the end of the year.

I developed PressRow back in May of this year, and I haven’t released an update to the theme since then. At the time, I simply didn’t understand all the different ways that the theme could be improved, and as a result, development work came to a grinding halt.

There were other reasons for this as well, but suffice it to say that it’s probably a good thing that I waited a few months before taking any theme-related action.

By September of this year, I had undertaken several development jobs based on the WordPress backbone, and in the process, I learned a ton about the software and, more specifically, theme development.

With the advent of Tubetorial, I thought it would be helpful to release a new theme that could serve as a teaching tool for my videos.

In my opinion, all of the really good themes that were available at the time were too complicated for simple tutorials, so I set out to create something that could live at the intersection of both design and simplicity.

Enter Cutline, which is the product of everything I’ve ever learned about WordPress and how to tweak it for optimal performance, both in terms of publishing and also search engine performance.

Britgirl November 6, 2006

Chris – very interesting article. Couple of questions:

  1. Do Cutline or Press Row have the ability to use widgets? If not, why not?
  2. If a theme other than Cutline were used and tweaked for optimal (SEO) performance would your underlying findings still be true or would they differ? Why and by how much?

Chris P. November 6, 2006


  1. Cutline uses widgets, and I have an unreleased beta version of PressRow here on my computer that also supports them. I’ll probably release it later this week. Embarrassingly, I didn’t realize that Widgets were controlled by a separate plugin until September, so I never really had the chance to incorporate them into PressRow.
  2. I believe that similar results could be achieved with other themes with just a few simple tweaks. WordPress makes most of this possible, but the key variable here is knowing which tweaks to make. Also, I’d like to point out that great care was taken to craft Cutline with a minimal amount of XHTML elements, thus rendering each page as light as possible. So, while the exterior has a flavor all its own, the interior really shines as well!

Chris P. November 6, 2006


It would be hard for you to be more incorrect, and here’s why:

For starters, I never said that an easy-to-use CMS would boost your site’s search engine rankings. I did, however, say that using the Cutline architecture would do this.

Fact is, these two exist on a one-way street at the moment — you can’t have Cutline without WordPress. I suggested that WordPress was easy to use because it was far easier to implement proper, optimized code in a WordPress theme than it was in the MovableType environment.

I actually tried to accomplish everything in MovableType before begrudgingly porting everything over to WordPress. However, I quickly realized that I would need to sift through the murky waters of MovableType plugins, deal with their awkward implementation, and learn about their idiosyncrasies in order to get the results that I already knew how to achieve with WordPress.

Once I finished the entire process, there was no doubt in my mind that WordPress is, at least from an optimization standpoint, easier to use by comparison.

Also, since I know this comment is coming, you could, in theory, port the Cutline theme over to MovableType. I tried to do it, and there were little snags and hangups at every turn. The one thing that put me over the edge was the fact that I couldn’t easily construct dynamic <title> tags like I could in WordPress, so finally, I just gave in and moved on to greener pastures.

The bottom line, for me at least, is that I’d rather work smarter, not harder. Based on my experience, WordPress and Cutline represent the smarter side of this equation.

Oh, and last but not least, my URL structure was identical when I ran my site with MovableType.

Perhaps it’s time you re-tooled your SEO strategies. I’m not claiming to be an expert, but I know for a fact that I achieved the results shown here because of the two changes I mentioned.

Britgirl November 7, 2006

Thanks Chris, just to confirm that:
re widgets I was referring to wp hosted versions of Cutline and Pressrow… where I have just moved my blog( sorry didn’t make that clear, but since you mentioned the widget plugin I assume that was what you were addressing)

Neither Cutline nor PR were in the list of “widgetized” themes on so I decided on another theme. Good to know that they can/will use widgets for hosted versions.
2. Food for thought. Thanks.

Chris P. November 7, 2006


That list is slightly more useful than a wet paper bag.

Cutline is widgetized to the max.

Also, whenever I talk about themes here, I am only addressing those on independent domains — not those on I can’t control what happens there, so I prefer not to talk about it.

But the inbound linkage sure is nice :)

Britgirl November 7, 2006

That’s great. Means I’m quite likely to be looking at using Cutline again. It was actually what I uploaded first and the only reason I didn’t use it was that useless list :)

Mike November 7, 2006

Thanks for pointing Cos the right direction BTownD.

Apparently the Cosmeister had not done any homework and was Googley illiterate to boot.

And, O’ Cos-sy One, without a blog or mega-site that links to your name, don’t be dissin’ anybodys work, of which you know nothing. At all.

Patrick B November 7, 2006

No offense to Wordpress or Cutline, but as long as you start with clean, valid markup produced in adherence to Web standards, and you write good content, you’re going to get a lot better results from the search engines.

It’s really as simple as that.

Bucktowndusty November 7, 2006

Mike, I think one of the leading experts on SEO says it best about WordPress, table usage vs. CSS usage, and rankings here


Chris P. November 7, 2006


What you say is true to a degree, but let’s do a quick, real-world case study just for kicks. “Joe,” a random Google user, has decided that he wants to search for the phrase “deal or no deal banker formula.”

Google’s first page of results comes back, and here are two headlines that he sees:

  • Deal or No Deal: a Statistical Deal | Pearsonified
  • The Flash/Flex ActionScript Developer Community…

Both links refer to sites that have “clean, valid markup produced in adherence to Web standards,” and in my opinion, both have pretty good content.

But, which one do you think Joe would be more likely to click on?

Just showing up in the SERPs is good, but having a compelling headline structure that is likely to garner clickthroughs is even better. Cutline provides you with advantages like this right out of the box, so I would argue that it’s not really as simple as having valid markup and good content.

On a level playing field (in this case, the SERPs), the person who advertises their content the best is going to emerge a winner.

Patrick B November 7, 2006

While I agree completely about having a well-written, detailed headline will attract better search engine results (and viewers attention), I’m not sure what you mean by “compelling headline structure.”

If you’re referring to semantic markup, then yes, Cutline seems to pay attention to this “out of the box.” So I suppose that’s an advantage to many other stock themes, yes.

Chris P. November 7, 2006

Most stock themes do this backwards. I’ve seen a few that do it right, but I certainly wouldn’t say there are “many.”

Regardless, my argument is that Cutline is your one-stop shop for all the benefits of a great XHTML + CSS design framework.

Mike November 8, 2006

Thanks BTownD … that was a great read and I’ll be studying it in depth over the next few days.

Bucktowndusty November 8, 2006

np Mike. The whole site is fantastic.

Franck S November 8, 2006

Excellent results.

Thanks for the template, I will change my kubrick one… It doesn’t look good.

HART (1-800-HART) November 8, 2006

Well .. I’ve put the Cutline theme on the above linked blog and *doubled* my feedburner count.. from 7 to 14 readers and my traffic from 2 unique visitors a day to 4 unique visitors a day. I’m not even posting on that blog really ~


Cos November 9, 2006

So, I’ve been reading the posts here, and I’m pretty astounded at the number of commenters who responded to me directly without actually answering my question or addressing my point, at all.

There were commenters who defended the efficacy of WordPress and Cutline, as if I’d attacked it. There were insulting commenters. There were commenters who simply repeated the assertions. All of them miss the point.

Two people did provide links, but they turn out not to explain this anyway. I saw only one comment that even came close: the one by Chris that talks about why having good titles for your pages is helpful. Of course I knew that already, and I already make a point of giving my pages meaningful titles, whether I’m using Drupal/Civicspace or designing a site by hand or whatever. So that doesn’t address how switching to WordPress and Cutline helps.

I looked through some of the tubetutorial videos. They’re probably a very useful resource for some people, but they certainly don’t adress what I asked about. I saw minutes of video devoted to things like step by step instructions on how to make certain config changes in WordPress, or how to put a given block of text into a .htaccess file. What I didn’t see was any discussion of HOW WordPress and Cutline makes your site better optimized for search engines.

The closest any of the videos I watched came to the topic, was an assertion in one of them that having more readable URLs for your blog posts helps search engines. Now, I already am a big fan of meaningful URLs (I recently administered a political campaign blog running on Drupal, when I took over, I switched all the blog posts from http://site/node/nn to http://site/date/name format). But how does that affect search engines? The video just said “Google loves it” without giving any reason why. And even if it does help search engines, what’s that got to do with switching to WordPress and Cutline?


Maybe WordPress+Cutline really is great for search engine optimization. I’m willing to believe all the great claims and assertions made here, at least tentatively. But what I said was, this blog post merely says so – it does not explain WHAT WordPress or Cutline do that has this effect, nor WHY.

And neither have ANY of the commenters who responded to me here. Not even one.

roadsofstone November 9, 2006

This site provides some useful analysis of web page design.

I’m at, so don’t have the full bells and whistles version of Cutline. Still, I carried out an experiment by comparing the results on Silktide for my site as loaded with Pressrow and Cutline (both themes were designed here).

The version with Cutline scored much higher on accessibility (specifically a couple of small code errors showed up in Pressrow) and Cutline is fully compliant with XHTML standards.

The rating for website experience was greatly improved, and additional plaudits were also given for the use of CSS throughout and better use of unique page names (even though all of the pages loaded were exactly identical in each case).

Now I need to regain the site popularity rating. have just introduced a domain mapping service and moving my url from .com from seems to have lost the incoming links, temporarily I hope.

Monchster November 9, 2006

I am fairly new at blogging, and at SEO for that matter. But I have to say that I learned more here from this post and comments in the last 10 minutes than 2 months researching other blogs….

Thanks for sharing those tid-bits Chris!

HART (1-800-HART) November 9, 2006

roadsofstone .. I must say .. that’s a useful link you pointed out!

Paul Edmondson November 9, 2006

Chris, We have an interesting project that we would like to discuss with you. Is there a way to contact you….I don’t see it on your site, besides the I’m booked message:). Regards, Paul Edmondson

frank November 9, 2006

I wondered if there is any reason why you have no meta description or meta keywords on your pages? Would these not add to your ranking in SE’s?

Chris P. November 10, 2006


I didn’t delve too deeply into that, but I did attempt to embed the site description (a WordPress field that you can control from your Options panel) inside the meta tags.

Unfortunately, everything I put in those tags rendered at the top of the page, and what’s worse, it came out unstyled.

I probably didn’t give this issue its due, and this is something that I may look into for future releases.

I can foresee something like a special field inside your Theme Options tab where you can write up a keyword-rich paragraph explaining your site.

It’s yet another issue that needs to be tackled in order to really reach that plateau of being the greatest Web site framework on the ‘net.

Chris P. November 10, 2006


I haven’t elaborated on the SEO aspects of Cutline because there is some proprietary stuff there that, although brutally simple, likely contains economic value for me in the very near future.

I’m dying to do a post about the particulars over at the Cutline demo site, but I really need to put my thinking cap on and figure out the best strategy before I go giving away the farm.

Besides, this post was not about what makes Cutline a great framework; it was about the two changes I made that resulted in a significant bump in the search engines.

A lot of folks seem to be hung up on the fact that there’s some “miraculous” things going on here, but the truth is simply that my old site framework was horrible.

A reasonable number of WordPress themes can serve as much better frameworks than the junk I threw together when this site was based on the MovableType CMS.

So, for those of you out there who are already running WordPress, I doubt very seriously that you’ll be able to read this post, take action, and achieve results on par with mine.

However, if you’re running your site on any other CMS (or even WordPress with a terrible theme), then you stand to reap huge rewards by following the steps that I outlined in this post.

Excel Flow Chart Geek November 11, 2006

You made a believer out of me. My old WP theme had crummy title generation, low content to HTML/JavaScript ratio, and getting any other SEO friendly tools such as Sociable to work with it was just a pain.

Thanks a bunch.

– Nick Hebb

P.S. I’m a big fan of the Tubetorials as well. Nice work!

Jason Cain November 11, 2006

Your results are far from scientific. In fact, in the Marines we called this a “WAG” or wild-ass-guess.

The only way to tell, would be to change ONE thing at a time and then measure the results.

How do you know that the improvement didn’t just come from the migration to Wordpress?

Your theme might not have mattered one bit. Only testing and tracking each variable would reveal the truth.


Jason Cain

Chris P. November 11, 2006


By itself, WordPress doesn’t do anything to leverage your site in the search engines. You could put a crappy theme on a WordPress-run site and end up with results as bad as those that I experienced with MovableType.

The theme makes all the difference, because that is the interface that controls how your content will be indexed, and it also controls how that content is presented to users in the SERPs.

The way the WordPress architecture is constructed makes it possible (and easy) to build a theme with outstanding SEO characteristics.

Now, from a scientific standpoint, I agree with you. I haven’t done a double blind study here, and without question, this is not documented well enough to be considered scholarly.

Be that as it may, I have accumulated a fair amount of firsthand experience here, and I wouldn’t have offered this information to my readers unless I felt like my conclusions were basically incontrovertible.

This is the first time I have seen you comment here, so it makes sense that you would bring a fair amount of skepticism to the table. But, I have a sizeable base of steady readers, and I believe (and certainly hope) that they are confident in the knowledge that I share with them.

Luigi November 14, 2006

Dear Chris,
we are using wordpress and a customized version of K2 for the Wynton Marsalis fan club.

I’ve noticed that your Cutline framework is very interesting.
You’re site is full of nice advices !

Nice job !

Wynton Marsalis fan club

Panos November 20, 2006

Hi Chris,

I’m not very experienced in blogs & SEO but I would like to make two comments:

1) Wordpress + SEO. I thought that Wordpress utilises built-in tools like permalinks, blogrolling, and pinging in order to achieve SEO, so usually by just enabling these SEO is helped greatly. Am I wrong?
2) Although you have great pages and content, alexa ranking and other tools driving traffic to your sites, in almost all of them (except the first page of probably) you have a pagerank of zero. How is that possible? Does it have to do with the theme that you are using? Am I just getting a wrong result? :)

Anyway, I like your work, keep up the good work

Andrea >> Become a Consultant Blog November 26, 2006

I’m always telling my clients to do SEO. Those who listen are amply rewarded. However, 455% is an incredible achievement — great job!

Brice Dunwoodie - December 4, 2006

This post and its conclusions are misleading.

The CMS, as WP is called here, really has nothing to do with these results. I’m not in the business of defending MT, but to raise that topic here is certainly mixing metaphors.

The engine that houses your SEO-optimized templates is irrelevant. SEO in this context is a question of the the content, its URIs, and the content presentation HTML.

Assuming you have control over these factors, the “CMS” has diddly to do with it.


Chris P. December 4, 2006


Other commenters have suggested that WordPress has something to do with the results here. I, however, did not.

I did mention it as one of two things that I did to improve search engine traffic, but this was really a necessary and sufficient condition that had to be met in order to install Cutline.

That said, it looks far more genuine if I don’t come right out tooting my horn about the merits of switching to my WordPress theme. And the bottom line is that it really was genuine — I was just reporting results.

Allen Marlier December 8, 2006

What’s wrong in doing a nice website using NVU? (I’m a noobie to HTML, so must use it)
Would not that work just as well as long as you have good content and all meta-tags are filled in properly?
Would love to kn0w the difference between WP and NVU….as far as SEO is concerned.

Thank you.

Chris P. December 8, 2006


If you built everything properly and had dynamic title tags on all your pages, then theoretically, there would be no difference between a site run on NVU and one run on WordPress.

I’m not familiar with NVU, but I would think that if it were a better dynamic publishing system than WordPress, then it would be more popular.

And as for your reason for using NVU:

I’m a noobie to HTML, so I must use it

That’s a myth and a poor excuse at best. You don’t need to know a bit of HTML to run WordPress.

The sooner you switch, the better off you’ll be.

Allen Marlier December 8, 2006

Thanks Chris for getting back so soon. I forgot to put a link to NVU (no it’s not an affiliate link)

Their site can explain it better then I. Would you have a look and tell me what you think?

Thanks again,


Imani Lateef December 10, 2006

cutline. u had me at hello. but after reading this SEO article i took a closer look at my spider visits and low and behold my google spider crawls spiked from 27 in Oct to 700+ in November. i had been on wordpress for a while and switched to the Cutline theme at the end of November.

now do crawls=increased google hits? i don’t know but it doesn’t hurt.

what do u thing Chris?

Chris P. December 10, 2006


NVU and WordPress are like apples and oranges.

I use Dreamweaver in the same capacity that you are using NVU. The bottom line with both of these programs is that they are built to handle the job of coding.

For example, I coded up the core files for my Cutline theme in Dreamweaver. However, this has absolutely nothing to do with using WordPress, outside of the fact that the theme files communicate with the WordPress architecture and your site’s database.

All of this interaction takes place behind the scenes, though, so from the user’s perspective, WordPress is essentially just a word processor that allows you to publish files on the Web.

The real beauty of WordPress is that it handles all of the dynamic aspects of Web site maintenance for you. If you were creating and managing each and every page of your site with NVU, you would likely find that it would become an unbearable burden once you reached about 20 pages.

This site, which is quite small by most standards, has upwards of 150 individual pages. If it weren’t for content management systems like WordPress, running this site would be a full-time job.

The best advice I can give you right now is to try WordPress and see what I mean. After just a few minutes of use, you should begin to see the value right away.

Chris P. December 10, 2006


If I had to take a guess here, I’d say that the reason why you saw an increased number of crawls has nothing to do with Cutline (sadly).

Instead, I think it’s directly related to your posting frequency.

The Google crawler attempts to crawl pages at intervals consistent with the creation of new content. From June through the middle of October, you didn’t create any new content on your site, and as a result, Googlebot adjusted in such a way as to crawl your site less often.

From Google’s standpoint, this is an efficiency issue, so in that sense, everything was working as it should.

Now, beginning on October 21, you went on a mini spree and created at least 9 new pages of content. This represents an almost infinite increase in posting frequency, and as a result, Googlebot adjusted to crawl your site more often.

That said, you are obviously going to stand a better chance of ranking for new terms if:

  • You are creating new content consistently, and
  • Google crawls your site more often, thereby indexing new content.

Ya dig?

Imani Lateef December 10, 2006

I dig! thanx

Ozh December 12, 2006

I think you could even slightly improve things with redirecting your posts from /2006/11/blabla.php to /2006/11/blabla/, as I’m almost sure Google gives priority to (what it thinks are) directories over pages.

Chris P. December 12, 2006


I was forced into that permalink structure because that’s how all of my old ones were constructed in MovableType.

In order to retain all of my old links (there were hundreds), I had to append all of my page links with .php.

That said, I don’t think Google ranks that type of page any higher. I’ve never seen anything to indicate that would be the case, and it seems like a bunch of malarkey.

Buuut, I could be wrong.

Harvey December 15, 2006

It’s nice when you can see such immediate results following a major architecture change. It always scares me when doing sitewide page renaming, and watching indexed pages fall through the floor, all your PR disappear, then fingers crossed it comes back again quick.

David January 7, 2007

Thank you Chris Pearson for a great example of the flexibility of WordPress. I would also like to praise you on your writing style. You definitely engaged me otherwise I wouldn’t be commenting on your blog. You would make a good viral marketer, or “evangelist” as they are now called.

I’m new to WP. The only reason I’m using it is because of Stephan Spencer’s adaptation as a CMS for his corporate site. Cutline seems to be a pretty basic, albeit, well written XHTML compliant theme. As far as ease-of-use of WP, it really is fairly easy to use. However, your method of associating the increase in traffic with the two changes you made is grossly misleading to your obviously misinformed audience. Only Cos and Panos showed unbiased sanity by questioning your post.

That being said, you should really consider reading up on SEO by frequenting sites like ClickZ, SearchEngineWatch, and SEOmoz. Encouraging your Cutline users to also read these sites can be of much greater value than simply making claims of “the greatness of Cutline” (I love how you repeatedly include that on almost all of your replies).

If I were you, which I am not, I would have included supporting facts. Given the level of SEO knowledge of your readership, that may not be necessary. However, I would feel I had a level of responsibility to my readers if I was in your shoes.

For what it is worth, here’s my very basic analysis of how your two changes could have an impact on search engine positioning.

1) Easy-to-use WP as a CMS
To me, this means easier posting and better control over content presentation and organization. Logically, this would encourage a user to feed fresh content to his site on a more frequent basis. It’s like having a luxury car vs. an old beat up truck. Whether you like to admit or not, you’re likely to get out more and act with more confidence while driving the luxury car. Additionally, WP’s minimal impact on your original markup also helps.

2) Cutline Theme
A well written standards compliant XHTML & CSS theme. Separation of structure (xhtml) from presentation (css) and good content is a good formula for SEO. It helps in the following ways. First, it makes your site easier to crawl. Spiders don’t have to dig through tables and esoteric html code in order to dig out what they actually care about, which is your content. Second, creative use of CSS for H1, H2, H3, b, ul, li tags normalizes your the otherwise glorified markup. Spiders will eat it up while users see a pleasant design that doesn’t reak of Japanese supermarket-style marketing. However, this is a very fine line to walk and should never be abused. It lends itself to being seen as “cloaking”, a common “black hat” SEO strategy. Search engines will surely get smarter and algorithms will eventually be able to detect CSS abuse, ultimately penalizing the abusers.

3) Sitemaps
You’re serving up well structured XHTML site maps along with an XML site map. I don’t know if you’re submitting your XML map to, but good job! This is a great way to help search engines while crawling your web site. Better crawling most often leads to better indexing.

I would also take into consideration possible increases in site popularity. Maybe an increase in links from the WP community for your Cutline Theme.

Overall, you’ve got the right components in place. You have a strong readership as you can tell by their defense of your post. Just keep in mind that with power comes responsibility.

Thanks again for the interesting site. I’ll be sure to read you more often.


– David

David January 7, 2007

Quick revision to “3) Sitemaps” since you are providing the XML to

You’re serving up well structured XHTML site maps along with an XML site map. This is a great way to help search engines understand the link structure and relationships of your pages, update frequency, and what you consider “priority” pages (which has no impact on PR, but helps them determine on which pages you want them to focus). Overall, the XML sitemap serves as a blue-print for the spider. Better crawling most often leads to better indexing, which then leads to better results in SERP’s.

David January 7, 2007

I also need to touch on the issue of analytics. I feel that you are using very misleading web log analysis as supporting facts.

Firstly, “hits” do not imply more visitors. A hit is just an element served up by your web server and registered in your log file. This includes any html, js, css and images associated with the loading of any given page. Page views, a more accurate metric, are the ACTUAL views to a page independent of elements loaded into that page. As an example, lets say pre-Cutline, index.html contained 15 elements including the html file. That would mean that per view, your log would register 15 hits. Note that this is still only ONE view of the page, not 15 views. If we assume that post Cutline, pages were serving an average of 40 elements, that would register 40 hits per view.

In real world web analytics the main metric used for analysis is the “page view”. As you can tell from the basic example above, the page view is a more accurate representation of activity. I would strongly suggest signing up for a Google Analytics account. It’s free and provides a wealth of support material and tutorials. Using this will help you understand what is really going on behind your blog.

Check out this link from Matt Cutts, one of the top authorities in Google SEO. He has a great post on blog analysis, dated Jan 3, 2007. I would also recommend reading Eric Peterson’s blog, Picking up a copy of his book would also be a good investment.

Link building is a critical component of SEO that impacts PR and positioning in SERP’s. Bloggers have an advantage since blogs, by nature, are content rich. The use of RSS syndication helps spread the word while sites like Digg,, et al., dramatically increase relevant traffic. The strong sense of community gives bloggers an upside but also makes them a vulnerable target for spammers. Being associated with a community that is prone to “spam” can be detrimental to SEO.

Chris does a good job at regulating his association to other communities by adding the “rel=nofollow” attribute to all comment signature blocks. In a nutshell, this tells the spider that he is not vouching for that link. This is important because outbound links define your community to the search engine. If you are vouching for sites that serve up spam, you will be penalized and both your PR and search positioning will be negatively affected. As bloggers I’m sure you are no strangers to the infamous comment spammers. This is the simple and most effective solution to that problem.

The only reason I’m posting these comments is because of Chris’s reply to Cos, stating the following: “I haven’t elaborated on the SEO aspects of Cutline because there is some proprietary stuff there that, although brutally simple, likely contains economic value for me in the very near future.”

“Proprietary stuff”? Let’s get serious Chris. You are not an SEO and there is certainly nothing proprietary about your techniques. In the world of SEO, it all boils down to good content and like you say, “brutally simple” techniques. If you consistently serve fresh compelling and relevant content for your audience, you’re already 90% there. The remaining 10% focuses on small technical details that help search engine spiders index your site. Using web standards helps them extract your content, having a good information architecture improves “crawlability”, providing an XML site map gives them instructions on how to crawl your site, using nofollow helps control your outbound links and regulate the community that your blog associates with. It’s just common sense.

Chris, again, thanks for this great blog and know that this is just constructive criticism. The links I’m providing will take you and your readers into a higher level of understanding of SEO and Analytics. If you empower your Cutline users with a strong foundation in SEO, their ranking will improve and as a result, your Theme may very well become “the greatest.” Just don’t mislead them. There is no “magic button” in the world of SEO. There are however, as I outlined in my comments, basic Best Practices that one can follow to achieve better long-term results.

Best regards,

– David

Chris P. January 7, 2007


Webalizer records inbound traffic via search terms as “hits.” I’d have to be a complete idiot at this point to count true traffic through hits instead of Webalizer’s “visits” and/or “pageviews.”

Believe me, there are no misconceptions there.

Google Analytics is JavaScript-based and is, by its nature, less accurate than a server-based statistics package. I use Mint, another JS-based stats package, to get an idea of my active users and inbound referrals.

I don’t put too much stock in either statistics package, though, and I never suggested that my numbers were representative of any real truth.

On the contrary, Web stats can only best be considered representative of overall trends on any particular Website. That said, I experienced an upward trend that was 455% higher by the measurable statistics that were at my disposal.

I knew that some folks would assume that I was claiming to have some black magic going on behind the curtain, but you simply took the bait and ran too far with it.

I didn’t employ any tactics in Cutline that were not obvious characteristics of good SEO. On top of that, you say:

Let’s get serious Chris. You are not an SEO…

As if the SEO hat is some kind of crown! It’s simple, common-sense stuff that any Web developer worth a damn should employ, and based on the success of Cutline with the search engines, it’s clear that most people are still missing the boat on this one.

I’ve gone on to “reveal” more basic SEO techniques, and I defy anyone to sit here and tell me that I am somehow way off base or out of my league here, simply because I’ve seen nothing but success thus far.

Check out my series, SEO for Everybody, and maybe you’ll have some reservation about the fact that you jumped the gun here.

I never claimed that I knew things that others did not. What I did was, in fact, quite the contrary! When I learned things that I saw as beneficial, I immediately turned that knowledge into a post on this site.

Judging from the recent success of Pearsonified, I’d say I had nothing but the right answers for my audience.

So thanks for the criticism, but where is your hyperlink?

David January 7, 2007

Dear Chris,

Thanks for the reply. After posting my comment, I read “5 Things You Didn’t Know About Me,” at which point I figured you wouldn’t take my comments lightly. I like your post on the importance of the tag. This is perhaps the most valuable information in your SEO-related entries. People have forgotten that SEO is really about the those searching for relevant information and not about bots and spiders. Good job on that one.

I never assumed you had any “black magic” behind the curtains. My only problem with your post was that you assumed your readers would understand what was behind your conclusions. Then when they ask for more constructive explanations you say you’d rather not disclose “proprietary techniques,” when you and I both know it’s just simple common-sense techniques. Given the comments on the post, someone needed to inform the readers who were not buying the “just download it because it’s good for you” pitch. If anything, I support your SEO benefit claims for WP and Cutline by giving it some credibility, stating the exact benefits of each component. That was obviously overlooked, but that’s fine.

On the topic of analytics, server-side analysis is not only limiting but it also misrepresents the actual use of a web site. One wants to know how people are using the site, not how a server is registering traffic. Only Javascript-based tools can achieve this, because by nature, they track users on the client-side. This type of tracking gives you a much more accurate measure, specially when many KPI’s (key performance indicators) depend on accurate tracking of returning users. There exist, of course, a problem when people disable or delete cookies. However, based on web studies conducted by reputable firms, this represents a minority of users. As a personal choice, I would use Google Analytics over MINT. The later was designed for designers who want to see pretty reports, not business people who know the value of actionable data.

I would still recommend you read the sites I outlined, specially SEOmoz and maybe pick up Eric Peterson’s book. It’s a good read, the guy has a pleasant writing style and he’s been in the web analytics industry since it’s beginnings. Web Analytics goes far beyond what a basic server log/stat reporter like Webalizer can provide. Learning about KPI’s and web analysis will do nothing but help you grow your blog. You have an engineering background, so the analytical side should be a walk in the park for you. Turning data into useful and valuable information will give you an edge over others.

In any event, I wish you nothing but success with your blog and Cutline. Like I said before, you have great writing skill. I think your site has great potential, don’t limit yourself.

Good luck,

– David

David January 7, 2007

I just realized that html tags get blocked in comments. So, what I meant to say was that I really liked your post on the TITLE tag.

See, we all learn new things everyday ;)

Cos January 8, 2007

Thanks, David, for the useful comments.

Overall I found this post and most of the comments here to be lots of verbiage with little actual information, but you bucked that trend.

SEO Pakistan January 18, 2007

Great article and interesting rather long discussion… I would tend to agree with Chris about few simple [on-page] SEO tactics can help boost website organic results far higher than one would expect!

webdesignindia January 19, 2007

I have applied this them here


David January 19, 2007

Gutes SEO ist immer zwischen Taktiken ausgeglichen, die deine Aussetzung zum Search Engineverkehr erhöhen und das Writting verbessern, zum deiner Popularität zu erhöhen.

Die beste Weise, SEO anzusehen ist von der Perspektive eines Lobbyisten. Das Search Engine ist das goverment. Die Vermittlung Fähigkeiten (SEO) geben dir einen Wettbewerbsvorteil, kombiniert mit deinem hartnäckigen Kontakt mit Gesetzgebern (Qualitätsschreiben), geben dir die besten Resultate.

Brandon Hopkins April 12, 2007

Interesting discussion…As far as the depth of explanation, that was perfect for me…even deeper with less surface stuff would have been better. If readers are newbs to web design and seo then there are plenty of blogs out there for them. You’ve got a new subscriber!

Robert Irizarry April 12, 2007

Wow. I just moved my blog to a hosted solution using Wordpress – too bad I didn’t know all these facts about Cutline at the time.

I am aware of Wordpress’ SEO friendliness though and just days later I’m already seeing its benefits. Very cool and very exciting.

But now I have a bit of a conundrum. With all the advantages of Cutline, I’ll have to spend some time thinking about another rework of the site’s look. It hasn’t even been a week! :)

Fargham May 10, 2007

This is the third post i read from your blog and its really informative. The actual thing was the content and two techniques you told also played important role.

Salik July 13, 2007

this is yet another cool tip.

yes- time for me to finally plunge deep into the blogosphere- i always feared that i might not be able to give time to my own blog…

turns out that now i do want to…

want to use a theme like yours- my blogspot theme which i made working so hard is not ‘professional’-look-like…

Damien August 7, 2007

If anyone is at all serious about SEO, you should at least read up on the basics.


James August 31, 2007

Any plans to port this theme to Drupal in addition to WordPress?

Web Design Wexford September 5, 2007

Search engine positioning, optimization, and increased website traffic are critical elements of a successful Internet business solution. High visibility of your website can make the difference between driving a high volume of sales leads and targeted traffic to your company’s website or being lost in “cyber space.”

With the burgeoning popularity of the internet, new developmental tools are created daily. With these tools come new challenges, marketing, design, cross-browser transitions, etc. All of these can be a daunting task for those web gurus who aren’t well-versed in the W3 Standards.

Catalin September 10, 2007

i think not the script is important , but mod_rewrite

Swiss World September 10, 2007

Great article d00d . U keep proving time and again that this truly is the “Best Damn Blog on the Planet” , lol . Love that little graph showing showing the sudden increase in traffic . This blog has the most kickass theme ever . Thanx once again for sharing this with us Chris .

Gav September 13, 2007

This is a pretty good article. Blogs sure do have great potential in increasing traffic to your website. You have given me reason now to investigate more into WordPress and Cutline .

ZERO September 19, 2007

I have a custom coded blog that hasn’t been doing too well in the SERPs, and I’ve been thinking about porting it over to Wordpress for awhile. Reading this has helped me make up my mind.

Thanks for such a great article.

Brenda Craig October 23, 2007

I have a couple of Wordpress sites in need of help. I am going pass this information over to my hubby who does all my web work and convert my sites to Cutline. It is clean, professional. I like it a lot and am looking forward to the Surge…

Thanks and many blessings.

Steve November 13, 2007

I have a wordpress site and its doing ok, I;m going to try the cutline theme and try the two tips I read today.

Thanks for the great info.


Jonnydoughnut November 17, 2007

Holy Guacamole!

This is one long discussion. Do strings always go this long? Are you still getting traffic today like you were in 06?

Chris P. November 18, 2007

Jonnydoughnut — This post is over a year old, and I’ve learned quite a bit more about overall site optimization since then. As a result, my search figures have continued to improve, but the growth rate is much steadier.

Switching to a more indexable platform (like WordPress) made a huge difference initially, but now I’m simply experiencing the positive growth that goes with running an optimized Web site for a few years.

Mobile Notary November 21, 2007

I don’t exactly understand how this all works but I will definitely look further into Wordpress. I’m currently using blogger.

John December 7, 2007

Super. I have a website too . but for now it only has 1100 visitors per month. But this is traffic after 1 month of buying domain name.

Daniel Chege December 13, 2007

Hey chris,

First of all thanks for the seo piece that I just read. Its easy to understand eloquent and straight to the point. I wouldn’t be mad at you even if you were trying to convince your readers to buy something because wordpress sells itself.

Keep doing what you are doing.

Daniel Chege.

TopBlogPosts January 9, 2008

hi ,
thanks for the great information ,
I am going to test this cutline theme .

David Loc January 10, 2008

I have been heard from many friends about the wonder of cutline theme for wordpress. So I started using it for my first blog along with some powerful plugins for SEO: auto-hyperlink URL, google XML sitemap, headspace (to optimize title tag), related posts, smart update pinger. I hope can share with friends these plugins.

Peter Mitchell September 21, 2012

Fantastic. Been looking for ways to help boost traffic and luckily stumbled across this blog post. Had a look around and it seems as though this could be one of my new favourite blogs.

Shall definitely be sticking around.

Seo Reources January 30, 2008

wow! that was a big leap on your traffic. thanks for the inFo

butter February 4, 2008

was those the only 2 reasons to get u traffic?? i doubt –there must be few other things in there,

Tom February 9, 2008

An interesting article. And btw. adding some translator plugin increases number of visitors as well.

anne February 10, 2008

i had tried many trick and such thing -but never had this sucess. wld like to know more abt ur sucess. is it something to do with the wodpress theme u use or some other tactics. it wld b help if u can share some

John Macpherson February 18, 2008

I have Wordpress installed on many sites but now heading over to the Expression Engine for a site with anything more than a news section. So much more power and flexibility. Just found your site from and looks great.

Keep writing!

Azhagiya Tamilmagan March 8, 2008

This information is really benefitical. Thank to you for telling the method that you used.

stich April 1, 2008

man o man — great stuff here. really interesting discussion. sorry i am taking a note of few points to help me gain someranks . thanxs

Kevin April 23, 2008

I will try this my friend.If it’s true finally i will say there honest webmasters!!!

Stephanie May 22, 2008

Thanks! I will give it a try.

Social Marketplace May 26, 2008

Nice work Chris. Currently I’m using MovableType for a few of my blogs. I think I will make the change to WordPress after reading your article. Thanks for the information.

Paloika (tech magazine) July 18, 2008

That’s really impressive, i started using Wordpress on my website and within 3 days my site is fully indexed and my visitors are doubling every day, Wordpress rocks

Flexsin Technologies July 28, 2008

what i found is that wordpress provides web 2.0 technology based code for the development which is SE friendly and make it easy for crawlers to read the code…

Glen August 6, 2008

Just curious…I am new to engine traffic in a way, is there a way to use this on a Social Network and how?

HostPipe September 2, 2008

Thanks for the introduction to Cutline, very useful indeed alongside your brief insight into SEO and sandbox. Thanks!

Kevin September 30, 2008

Nice job! WordPress is the king of CMS. I would never use any other blog platform. It’s SEO friendly and has many plugins to further its SEO capabilities.

That’s amazing that just switching to WordPress increased your traffic over 400%. Way to go!!

dinu October 2, 2008

are you using the same framework for copyblogger ? :)

Chris Pearson October 2, 2008

dinu — Copyblogger is newer (and a little nicer) than Cutline.

dinu October 2, 2008

ok :) cool

Elisabeth Winkler October 23, 2008

Hi. I love the Cutline theme. I have been using it for four months now and – coincidentally – following your blog for over a year after the Zen/writing post. But only recently realised you designed my beloved Cutline. Small web world!

One design question: people new to the web find it hard to understand that ‘no comment’ or ‘5 comments’ is the place to leave their comments in.

Is there a way to change that box to read: step right up, folks, this is the place to leave your comments kind-of-thing?

ABC Idea November 1, 2008

Thanks for the great info on combining Wordpress with Cutline theme to help considerably increase search engine traffic. Worth trying it out as part of search engine optimization.

rohin November 16, 2008

how the hell is this suppose to help anyone , all you go on about is that simple minded cutline theme and your own stats skyrocketing , just another clear cut example of a webmaster link-baiting.

If your goin to talk about themes then go into detail about the various formats such as the grid960 layout or google’s blue grid layout.

And give some advice about HOW you achieved your ranks.

Feed a man a fish and you feed him for a day
Teach a man how to fish and you’ve had fed him for life.


Affiliate Marketing Guy Ron Davies November 25, 2008

Pretty hard to argue with those stats, isn’t it?

I have been mucking about with a few “premium” themes for my blog (it is on WordPress as well) but I am not entirely confident of the SEO prowess of most of them.

As a result of this post, I am going to install Cutline and run a test case study on the new results myself, as it is evident that more than a conversion to WP is at play for your stats to scream like that.

Here’s hoping it is Cutline that is driving the extra distance!

Great blog, kudos!


shabooty January 11, 2009

agreed wp kicks the llamas azz

How To Make Online Money January 12, 2009


I’ve been trying too many methods of how to increase my traffic on my blog but never get that high. I mean, your method is great for the old sites. For the new site like mine, there is no way to apply that method.

Thanks for sharing this great article.

Rob January 12, 2009


With new sites, the more active you are with regards to SEO the more chance you have of speeding the whole process up. Ensuring you sitemaps are submitted to the right engines and then placing as many relevant links back to your site as possible, and not just to your homepage; try playing around with the keywords you use in the links and the page within your site that you link back to. Organic SEO is definitely the way forward. Also, well copywritten and keyworded pages goes a long long way.

Steve Atwal January 19, 2009

Great post Chris. Just one question, as I’ve been looking at various themes and trying to decide which one to settle on for the long term: how does Thesis and Cutline differ in their code base? Which is better for long-term useage and ease of customization? When I say ease of customization, I mean with minimal code changes for basic things such as: changing the colors, fonts, etc. Changing these things from within a settings page would be ideal. Cheers

Chris Pearson January 19, 2009

Steve — There is absolutely no comparison between Thesis and Cutline. It’s like comparing a rocket that will go to the moon with one that fizzles out and blows up at an altitude of 150 feet on the 4th of July.

Thesis is a fully-customizable platform for Website development. Mission-critical tasks like the ability to customize every aspect of your in-site SEO on every page of your site are just the tip of the iceberg. Further, once you delve into the Thesis Design Options (where you can control fonts, font sizes, and the layout and HTML framework of your entire site), you’ll see why Thesis has become the go-to platform of choice for people like Darren Rowse, Michael Gray, Brian Clark, Rae Hoffman, Chris Brogan, and a slew of others (yes, those are all Thesis-based sites!).

For more information on Thesis, I encourage you to check out the Thesis demo site at DIYthemes.

Joe February 3, 2009


Just find your blog! Thank you for your dedication to teach us with all the quality information! I’m sure I learned a lot’s in helpfull info I can implement and will implement in my future projects.
Thanks again,


Sore Grapes March 23, 2009

sometimes, based on new design, it can really boost your traffic, the layout, ad placement, the colors, font size, font type and so on.

well regarding your site, the color combination are good, i like it. looking neat and clean, i think you have done the right thing.

only one opinion i can suggest is try switching the image ad to text ad. when your content are niche oriented, use image ad other wise blend it with your blog layout 336×250 text ad.

i hope you will have better earning.

Blair Nichols May 6, 2009

awesome! just took at look at your links to cutline and will defiantly be implementing your advice on my site hopefully it will help!

Ricky May 13, 2009

did not think tat changing the cms would bring so much results.

Crazyhorse August 6, 2009

I am new in owning a blog site. Although as of the moment I am focus on blogging, eventually I will get my own URL. Based on the research and shared experiences from those who already earning over the internet I have summarized the following in increasing the search engine traffic:
1. Just keep on writing and make comments on forums, blogs with interesting responses or posts.
2. You need to make sure that your comments are posted over the internet following your website links.
3. Focus on your best website as link on every posting
4. Create your email signature together with your website link/s.
5. Just be patient and consistent. Be inspired from those who have website that took them 2 years or more to be recognized and now earning more than a thousand dollar per month.
6. In getting your own URL for your business, just think of an idea that the people would become interested about. Check the URL vendor such as and think about the interesting possible website or URL. Make it short as possible and easy to remember. Use .COM as possible and to protect your business buy the .NET, .INFO if necessary.
7. Although I do not recommend since it would be costly, advertise as other option.There are pay-per-view, pay-per-click, pay-per-impression websites that offers these kind of advertisements. Some would be free ads.
8. The last but not the least, the important thing to increase search engine traffic is by being consistent on what you are doing. Just keep active and do not lose hope! Good luck!

Dean September 3, 2009

Your seo techniques are amazing and show stunning proof. I definitely want to read more of this technique and all of your secrets. Are you an expert at cms and is it hard or easy to learn?

Joe Black October 16, 2009

Thanks for sharing those tid-bits Chris!

Buzz November 5, 2009

I have always preached that wordpress is the best CMS platform for blogging and even building traditional websites. Combined with good SEO practices, Voila. I think your site authoritative status also has a multiplying factor is that traffic jump. Welcome to the wordpress blog platform.

Rocky November 8, 2009

That’s amazing. Search engine is the only key for our blog’s success.

seozip December 1, 2009

That’s really impressive, i started using Wordpress on my website in little span of time my site is fully indexed.

Vijendra Mishra December 4, 2009

Nice Post … i think i got the idea for my next website and i’m going to use these two tips on my new web site… thanks

Deepu Balan December 16, 2009

Thanks for this wonderful tips… But its really surprising that changing the CMS resulted in such a sudden change…


Rob McCance December 19, 2009

Right now I’m learning Thesis but after I get it, I’m converting my main site Atlanta Real Estate Info to Thesis, then I expect to get my very own 455% increase in everything around here..

Chen January 17, 2010

first of all, wordpress is definitely better than movable type because of the plugins they have. also, wordpress seems to be better maintained and well i am not suprise you see that surge in traffic. google simply loves wordpress

TheArchitect May 13, 2010

Wow! That was great achievement. I have a new blog, and I’m trying to boost traffic from SE. Thanks for your post. :D
Love Wordpress!

Gwen Frederic June 1, 2010

Hi, thats amazing! I had a similiar experience with my site, but not because a made a change like you did, its because i added a blog to my already existing webcatalogue where shop owners can sign free with their shops. myabe your change will be another way to increase my traffic 3 to 5 times again. That would be nice. Congrats for your achievement!

Qavi June 9, 2010

Great article and interesting rather long discussion… I would tend to agree with Chris about few simple [on-page] SEO tactics can help boost website organic results far higher than one would expect!

Cyru June 25, 2010

That was great achievement. I have a new blog, and I’m trying to boost traffic from SE. Thanks for your post.

British Guy June 28, 2010

I use the Cutline Framework on sites that aren’t even blogs cos that’s the wonder of Wordpress.

Julia September 6, 2010

Now I’m trying to boost my traffic because traffic = Money. I think i should try to use cutline themes as your recommendation… Let me try Chris..Thanks

Bruno August 22, 2011

I’ll definitely try it. I just hope my results will be as oustanding as yours Chris. 455 % is a lot but even with half of that I’ll be happy.

Thanks again.

Ray December 8, 2011

I completely echo your thoughts when you say that Wordpress is the best CMS on this planet. We work a lot with different cms softwares and Wordpress amazes us because of its simplicity. Its a very simple and yet powerful cms.

Anant March 1, 2012

Thanks very much for building the Thesis theme. I’ve used it for years and been very pleased with it. All the best, Anant

Lou March 13, 2012

Congrats! I think that WP is well designed and also well known by Google. Blogs using WP are quickly spidered and indexed. I notice that new blog posts in WP show in G almost immediately.

Steve June 11, 2013

I love this article. In the beginning i thought its all about wordpress feature but later realized about knowledge provided about SEO.

Cheers to you.

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