Just Do It Already!

It’s easy to get stuck in a comfortable, reasonably profitable business model. In fact, this is precisely why otherwise gifted, creative individuals choose to take salaried jobs at boring companies – security and comfort outweigh the potential risk. For me, this scenario represents a fate worse than death. At the same time, however, I often find myself resisting work on newer and riskier ventures simply because I feel this strange obligation towards my sustainable niche, which in my case is web design.

Seth Godin, who consistently provides sage marketing advice on his site, shared a few words on this subject this past week:

Lots of people are willing to work hard. Not as many are willing to take intellectual or project risk. As a result, they make boring stuff that’s quite likely to fail.

Since high school, I’ve come into contact with tons of really intelligent people – people who, in my opinion, are as qualified as anyone to take intellectual risks and succeed marvelously. Unfortunately, a vast majority of them probably won’t, however, and I kind of hate that fact.

So, am I going to follow Seth’s advice (and my own) and start working on something that will define my career? Are you?

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2 comments… read them below or add one

Devin March 4, 2006

I’m working on it, but it’s definitely not easy to try and define a career.


tfro March 4, 2006

no. Kinda sad, I know.


Hoot and/or Holler

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