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How Simple, Elegant Typography Will Improve Your Web Site

What is the primary component of every site on the Web?

Content.

Why, then, are so many sites – and WordPress themes, in particular – typographically challenged? In my opinion, the process of Web design must start with the content and move outward, and typography is the foundation for solid content design.

As a Webmaster, your primary goal ought to be to clearly convey your message to your audience. Whether you are selling a product, teaching, or simply writing about a hobby, you are guaranteed to fail unless you are able to communicate effectively.

Of course, this is precisely why you should settle for nothing less than a design that emphasizes typography, simplicity, and visual clarity—the three primary components of effective communication design.

Neoclassical Simplicity

Through the creation of the Neoclassical Theme for WordPress, I have tried to achieve a balance of market desires, sound design, and overall simplicity.

It’s no secret that people want 3-column themes, but more often than not, an additional third column just gives people more space to add unnecessary visual density. I can’t tell you how many times I’ve seen Webmasters running low traffic sites on 3-column designs, only to fill up all available space with ads that more than quintuple page load times. Meanwhile, those same ads generate about $20 per year, all in the name of a terrible user experience.

Hence, I’ve been hesitant to release a 3-column theme before now. The time has come, however, and I sincerely hope that the visual simplicity and prevailing minimalism will inspire Neoclassical users to make sound decisions about how they use the theme’s available space.

253 comments

1 Mike { 12.01.12 at 8:38 pm }

Awesome theme! I use this on many of my projects because of how easy it is to use.

2 Satish { 12.15.12 at 12:43 am }

So, it all started here with Neoclassical. I use Thesis now but the origin should have in some way related to this theme.

3 Damilare Bakare { 04.09.13 at 8:40 pm }

thanks for this amazing theme thanks very much