Watch my video on how I’m changing my approach with Thesis to include a lot more Focus.
When I launched Thesis 2 in October of 2012, my goal was to create something that could serve as the foundation for any WordPress design.
That’s why I spent the next 2 years working on Skins, which are simply different designs that run on top of Thesis.
Watch my video about the incremental approach—the cheapest, smartest, and easiest way to build a website (and a business!)
One thing that’s always annoyed me about contract web design and development is this idea that you can actually pay for a finished product to be delivered within a particular time frame.
Nothing actually works this way. Fact is, there is no “I built this thing and now it’s done” scenario with a website (and especially a business site).
Watch my video and see why it’s so important to minimize digital waste.
Are you aware of how much digital waste your WordPress website is producing?
Did you know this waste carries an actual cost for both you and your website’s visitors?
Digital waste is an especially poignant topic in open source software (like the WordPress ecosystem), where the barrier to contribution is extremely low.
Watch my video and see what a decentralized WordPress environment might look like.
Almost everything we rely on to operate online is a centralized platform. WordPress, Twitter, Facebook, YouTube, you name it—they’re all gigantic, centralized platforms.
Ok, sure, but why does that matter?
Watch my video and see how thinking about tools over platforms will help you control your digital future.
With the rise of social media censorship and the seeming inevitability of major changes to the WordPress infrastructure, it’s become clear that your digital future is under assault.
The fundamental issue here is one of Tools vs. Platforms.
Nearly everything you’re accustomed to using online—social media sites like Twitter and Facebook, website generators like WordPress, etc.—is a platform.
Watch my video about how Gutenberg is going to add crippling technical debt to your website.
Despite sobering warnings from people like me, WordPress is going to move ahead and force users to adapt to the new Gutenberg post editor.
The big idea behind Gutenberg is that regular users will be able to achieve whatever they want (design-wise) with WordPress.
Unfortunately, this is a gross miscalculation, and even worse, this new “power” isn’t free!
Contrary to popular belief, social media censorship is not a free speech issue—it’s a monopoly issue.
Today’s social media giants—YouTube, Twitter, Facebook, etc.—have monopolies on the worldwide audience.
Every time the topic of social media censorship arises, some asshole is guaranteed to post this xkcd comic strip in response:
Watch my video on how Gutenberg is violating a fundamental principle of system design.
The Gutenberg editor for WordPress seeks to combine two disciplines—content production and presentation—that have historically been separate for a very good reason.
The separation of structure and style is a fundamental principle of system design.
Watch my video on WordPress, WordCamps, the GPL, and Gutenberg.
WordPress’ social strategy of ostracizing those who don’t fall in line with their beliefs has been a huge success in terms of keeping “dissenters” out of the public conversation (like WordCamps).